In a culture and time that gauges worth based on following and fame, sits Rob Williford, offering a creative depth not often witnessed in today’s music industry. A songwriter at heart, Williford draws from an emotional place many will never be capable of tapping – and he does so to evoke feelings in others that inspire them to create. “I feel like I speak the emotional language of the songwriter, and I feel like I can see an artist’s identity before people are paid to see it.” Though the past decade included the rise of country megastar Luke Combs – something he was a large part of – and with that, hit songs, a GRAMMY® Award nomination, and stadium tours, Williford opted to leave the commercial success behind and, instead, satisfy that creative tug that led him to “The Hit Recording Capital of the World” (Muscle Shoals, Alabama) and deeper into his songwriting journey. Having released his debut album Wildcard in 2023 with Matchbox Twenty’s Kyle Cook at the production helm, Williford continues redefining his identity as a songwriter, and reinventing the way the recording process is approached – heard in his upcoming releases, including single “Johnny,” out March 7. “There’s a bit of a lost art in the human element of music these days. It’s all so perfect.